Multinational corporations have long insisted that high-potential executives gain global experience by working in other countries before accepting senior leadership positions. Several of the global economy's most familiar players—including Google, Microsoft, Alcoa, Clorox, Coca-Cola, McDonald’s, Pepsi, and Pfizer—are run by immigrant CEOs. In order to attract top talent from around the world, companies are increasingly turning towards aggressive recruitment tactics. Data scientists, software engineers, programmers and cloud computing experts are in high demand across industries including retail companies and financial firms; these firms often choose to compete for new workers on a global scale by offering competitive compensation packages.
Governments are also joining the battle to attract and retain talent by offering financial incentives, such as higher salaries and tax breaks. Officials increasingly realize that the speed of technological change increases the chances that their businesses will be left behind. The race for talent, they have found, has become a public function.